“Compassion is more important than intellect in calling forth the love that the work of peace needs, and intuition can often be a far more powerful searchlight than cold reason.”
-Betty Williams, Nobel Peace Prize winner

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Kevin Roberts, CEO of Saatchi & Saatchi talks branding and marketing.

“Brands are dead. Brands have become commodities, because there is no differentiation in most categories. All dandruff shampoos get rid of dandruff. All moisturizers make your skin look soft. All beers taste good and make you socially relaxed. The differentiator now is to move from a brand to become a Lovemark,” says Roberts. How is the world of marketing changing, and how can marketers look at brands innovatively to break new ground?

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I just tried to put together my own definitions of Information, Knowledge and Wisdom and came up with the following:
Wisdom derives from pulling together strands of information into a coherent body of knowledge and by applying your own experience, common sense, insight and discernment reach a place of understanding. Once this understanding has come about in your own consciousness it is immediately available to all in the collective consciousness.

Discernment, common sense and insight seem to be sadly lacking in today’s world. However, as most of humanity has been busily engaged in the process of evolution, i.e. individualisation and the growth of the individual intellect for quite some time now, that is not surprising. We are at the start of a new cycle where we are all being kickstarted into a new round of evolution, an evolution in consciousness which is allowing us to see that we are not just separate entities but part of a whole universe which is interwoven and intertwined.

People at the forefront of this revolution in consciousness, those who push their own boundaries and come to the understanding of a bigger picture can really help by holding out their hands and pulling others with them into their new world of understanding.

Posted by Annie Goodwin

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