Kevin Roberts, CEO of Saatchi & Saatchi talks branding and marketing.

“Brands are dead. Brands have become commodities, because there is no differentiation in most categories. All dandruff shampoos get rid of dandruff. All moisturizers make your skin look soft. All beers taste good and make you socially relaxed. The differentiator now is to move from a brand to become a Lovemark,” says Roberts. How is the world of marketing changing, and how can marketers look at brands innovatively to break new ground?

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I just tried to put together my own definitions of Information, Knowledge and Wisdom and came up with the following:
Wisdom derives from pulling together strands of information into a coherent body of knowledge and by applying your own experience, common sense, insight and discernment reach a place of understanding. Once this understanding has come about in your own consciousness it is immediately available to all in the collective consciousness.

Discernment, common sense and insight seem to be sadly lacking in today’s world. However, as most of humanity has been busily engaged in the process of evolution, i.e. individualisation and the growth of the individual intellect for quite some time now, that is not surprising. We are at the start of a new cycle where we are all being kickstarted into a new round of evolution, an evolution in consciousness which is allowing us to see that we are not just separate entities but part of a whole universe which is interwoven and intertwined.

People at the forefront of this revolution in consciousness, those who push their own boundaries and come to the understanding of a bigger picture can really help by holding out their hands and pulling others with them into their new world of understanding.

Posted by Annie Goodwin

Recently during a lengthy phone call a young woman expressed her concerns about how bad things are, about war, the economy, violence and greed, and she told me she dispaired about her future.

During our conversation she had said that she was a Christian and that her religion was the strength in her life.

Back in the mid 70s I was interviewing a 19 year old girl for a clerk position in a collection agency a partner and I owned and to this day I remember this girl telling me that the best part of her life was over, high school. I spent better than an hour trying to convince this girl that there is life after high school, but at the end I didn’t hire her.

Back in the mid 70s when I was in my 20s I didn’t know what else to say , but in the more recent exchange what I said to this young person was, ‘go out and do something for somebody’.
Over the years I’ve learned that whatever we give energy to we create. If we focus on the evils in life we create that reality, if we focus on self alone we see greed everywhere and it’s true, but if we reach out to others and apply our life energy to good we find that heaven awaits us here and now.

My best wishes to you all on this the start of another wonderful day.

Mitakuye Oyasin,(we are all related)
WalkingBear

The people with whom you work reflect your own attitude. If you are
suspicious, unfriendly and condescending, you will find these
unlovely traits echoed all about you. But if you are on your best
behavior, you will bring out the best in the persons with whom you
are going to spend most of your waking hours.

— Beatrice Vincent